Lesson22:Research Findings(1)

I read 5 English materials and 2 Japanese materials for my research. I learned the process of product development and I learned necessary skills and necessary qualifications to be get a job with a product development.


The process of product development is divided into 8steps. Step1 is a generating. Do a SWOT analyses and marketing trends research. Step2 is screening the idea. Decide the idea is continued or dropped. Step4 is business analytics. Built a system of metrics to monitor progress. Step5 is marketability tests. Step6 is technicalities and product development. Final check each section. Step7 is commercialize. Final step is post launch review and perfect pricing.

Before read the materials I thought the work of product development is only generating. But in reality, the generating is a first step. The product development still have 7steps.


The necessary skills and necessary qualifications are many. The necessary skills are three. Firstly, presentation skill. Presentation skill is necessary for continue the new product. Before the new product release, need to pass the many difficulties. The biggest difficulty is screening the idea. It is step2. The presentation skill is necessity to pass the step2. Secondly, analyze skill. Research the market demand and Research the fashion on the market. This skills are use on step1 generating. Finally, ability to take responsibility and leadership. The product development is not personally work. It is group work. So if someone become to prosuct development manager, he or she need that skills.

The necessary qualifiations are three. Firstly business career qualification. This qualification is proof of acquire the wide knowledge for planning and marketing. It is popular qualification. Secondly product planner(商品プランナー) qualification. The product planner is researching target clientele, pricing, setting brand image,market analizing. Then planning analyzing. Finally, product planning(商品開発士) qualification. This quarification proof of be able to evaluate the product from the market view.

I didn’t know that qualifications before read materials. If I get three qualifications, maybe I can get a work with product development easily. I will search three qualifications detail and I will study.




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